ANN ARBOR – A strategic marketing and communication expert with extensive experience in health care will assume leadership for Michigan Medicine’s communications and marketing functions, effective Sept. 8.
Christine Woolsey is joining Michigan Medicine, the academic medical center of the University of Michigan, to support institutional strategic goals and priorities for clinical and research efforts, the U-M Medical School and the regional health network.
Most recently, Woolsey served as the senior vice president and chief marketing and communications officer for Hospital Sisters Health System (HSHS) in Springfield, Illinois, a network of 13 hospitals and 130 care facilities in Illinois and Wisconsin.
“I am passionate about improving health care for all and driving excellent consumer experience. The opportunity to join the highly respected team at Michigan Medicine gives me a chance to contribute on a large scale to a brand that is admired around the world. I look forward to promoting the amazing clinical care, research and education missions that impact people across the state of Michigan and internationally,” Woolsey said.
Woolsey spent more than a decade leading system marketing, communications and digital experience for Colorado-based SCL Health (now Intermountain Health). She was instrumental in building the system’s first shared service marketing and communications function and led the development of a unified branding and marketing strategy for 14 hospitals in four Western states. Woolsey also managed crisis communications, state advocacy and transformed the system’s online presence to increase consumer engagement and improve digital experience.
A native of Galesburg, Illinois, Woolsey earned a bachelor of science in Journalism from the University of Illinois in Urbana-Champaign and spent the first half of her career as a business journalist in Chicago.
About Michigan Medicine: At Michigan Medicine, we advance health to serve Michigan and the world. We pursue excellence every day in our 11 hospitals and hundreds of clinics statewide, as well as educate the next generation of physicians, health professionals and scientists in our U-M Medical School.
Michigan Medicine includes the U-M Medical School and University of Michigan Health, which includes the C.S. Mott Children’s Hospital, Von Voigtlander Women’s Hospital, University Hospital, the Frankel Cardiovascular Center, Kellogg Eye Center, University of Michigan Health-West, University of Michigan-Sparrow and the Rogel Cancer Center. The U-M Medical School is one of the nation’s biomedical research powerhouses, with total research funding of more than $800 million.
More information is available at www.michiganmedicine.org.
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