Brian J Zikmund-Fisher, PhD, MA
Professor of Health Behavior and Health Equity, School of Public Health
Research Professor, Internal Medicine, Medical School
Email:
[email protected]
Available to mentor
Brian J Zikmund-Fisher, PhD, MA
Professor
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About
Dr. Brian J. Zikmund-Fisher is a decision psychologist whose research and teaching focus on improving medical decision making by patients and health professionals alike. He is an expert in health risk communication and design of interventions to support patient shared decision making. Dr. Zikmund-Fisher is Editor-in-Chief of the academic journals Medical Decision Making and MDM Policy & Practice.
Qualifications
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Ph.D. in Behavioral Decision TheoryCarnegie Mellon University, United States
2002
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M.A. in Behavioral Decision Making and EconomicsCarnegie Mellon University, Pittsburgh, PA, United States
1996
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B.A. in Economics (Minor: Psychology)Swarthmore College, Swarthmore, PA, United States
1991
Center Memberships
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Center MemberInstitute for Healthcare Policy and Innovation
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Center MemberAI and Digital Health Innovation
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Center MemberCenter for History, Humanities, Arts, Social Sciences and Ethics in Medicine
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Center MemberRogel Cancer Center
Recent Publications
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Ramasubramanian M, Zikmund-Fisher BJ. Weather Climate and Society, 2026 Jul 15;Journal Article“When Should I Leave?”: The Effect of Impact Based Hurricane Wind and Storm Surge Emergency Alerts on Evacuation Intentions
DOI:10.1175/wcas-d-25-0215.1 -
Ramasubramanian M, Zikmund-Fisher BJ. Medical decision making : an international journal of the Society for Medical Decision Making, 2026 Jul 31; 272989X261467775Journal ArticleAI Aversion: Do People Trust and Accept Artificial Intelligence Risk Calculator Recommendations?
DOI:10.1177/0272989x261467775 PMID: 42535657 -
Greene AK, Thomas JD, Jaffe K, Chen L, Ryan KA, Zikmund-Fisher BJ, Roberts JS, McGuire AL, Hendy K, Spector-Bagdady K. AJOB Empir Bioeth, 2026 Mar 6; 1 - 10.Journal ArticleDifferences Between Government, Consortium, and Private Database Stewards Impacting the Genomic Data Market: A Survey of U.S. Academic Genetic Researchers.
DOI:10.1080/23294515.2026.2632088 PMID: 41790447 -
Zikmund-Fisher BJ, Thorpe A, Fagerlin A. JAMA, 2026 Jan 26;Journal ArticleCommunicating Medical Numbers-Reply.
DOI:10.1001/jama.2025.23400 PMID: 41587051 -
Mangus CW, Parker SJ, Zikmund-Fisher BJ, Kharbanda A, Brooks M, Epstein HM, Guetterman TC, Griffin E, Joshi A, Judge B, Orman-Lubell H, Manojlovich M, Rice B, Sachwani G, Schrandt S, Speck KE, Mahajan P, Schoenfeld E. Academic Emergency Medicine, 2025 Jul 30;Journal ArticleCurrent diagnostic approaches and challenges in the general emergency department evaluation of suspected pediatric appendicitis: A qualitative study
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Kneeland ET, Shanahan M, Susen I, Chen A, Cunningham C, Lattuada I, Zikmund-Fisher BJ, Schroder HS. Cognition and Emotion, 2026 Jan 1;Journal ArticleDissociable impacts of biological and functional framings of depression: an experimental approach
DOI:10.1080/02699931.2026.2632965 PMID: 41779903 -
Shaffer VA, Zikmund-Fisher BJ, Scherer LD. BMJ Evidence-Based Medicine, 2025 Oct 17;Journal ArticleMind the gaps between patient experiences and their expectations about outcomes
DOI:10.1136/bmjebm-2025-113728 -
Palazzolo B, Aikens JE, Sen A, Guetterman TC, Buis LR, Dalton V, Zikmund-Fisher BJ, Mabachi N, Kang M, Dehlendorf C, Van Sparrentak M, Lutgen CB, Wynn C, Wu JP. JMIR Research Protocols, 2025 Nov 11;Journal ArticleA Web-Based Contraception Decision Tool for Individuals with Health Conditions: A Protocol for a Mixed Methods Cluster Randomized Controlled Trial in U.S. Outpatient Clinics (Preprint)
DOI:10.2196/71101
