Brian J Zikmund-Fisher, PhD, MA

 Brian Zikmund-Fisher, PhD, MA
Professor of Health Behavior and Health Equity
School of Public Health
Research Professor
Internal Medicine
Medical School
[email protected]
Available to mentor
Brian J Zikmund-Fisher, PhD, MA
Brian Zikmund-Fisher, PhD, MA
Professor
  • About
  • Qualifications
  • Center Memberships
  • Recent Publications

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    • About

    Dr. Brian J. Zikmund-Fisher is a decision psychologist whose research and teaching focus on improving medical decision making by patients and health professionals alike. He is an expert in health risk communication and design of interventions to support patient shared decision making. Dr. Zikmund-Fisher is Editor-in-Chief of the academic journals Medical Decision Making and MDM Policy & Practice.

    Qualifications
    • Ph.D. in Behavioral Decision Theory
      Carnegie Mellon University, United States
      2002
    • M.A. in Behavioral Decision Making and Economics
      Carnegie Mellon University, Pittsburgh, PA, United States
      1996
    • B.A. in Economics (Minor: Psychology)
      Swarthmore College, Swarthmore, PA, United States
      1991

    Center Memberships
    • Center Member
      Institute for Healthcare Policy and Innovation
    • Center Member
      AI and Digital Health Innovation
    • Center Member
      Center for History, Humanities, Arts, Social Sciences and Ethics in Medicine
    • Center Member
      Rogel Cancer Center

    Recent Publications

     See All Publications
    • Journal Article
      Differences Between Government, Consortium, and Private Database Stewards Impacting the Genomic Data Market: A Survey of U.S. Academic Genetic Researchers.
      Greene AK, Thomas JD, Jaffe K, Chen L, Ryan KA, Zikmund-Fisher BJ, Roberts JS, McGuire AL, Hendy K, Spector-Bagdady K. AJOB Empir Bioeth, 2026 Mar 6; 1 - 10. DOI:10.1080/23294515.2026.2632088
      PMID: 41790447
    • Journal Article
      Communicating Medical Numbers-Reply.
      Zikmund-Fisher BJ, Thorpe A, Fagerlin A. JAMA, 2026 Jan 26; DOI:10.1001/jama.2025.23400
      PMID: 41587051
    • Journal Article
      Current diagnostic approaches and challenges in the general emergency department evaluation of suspected pediatric appendicitis: A qualitative study
      Mangus CW, Parker SJ, Zikmund-Fisher BJ, Kharbanda A, Brooks M, Epstein HM, Guetterman TC, Griffin E, Joshi A, Judge B, Orman-Lubell H, Manojlovich M, Rice B, Sachwani G, Schrandt S, Speck KE, Mahajan P, Schoenfeld E. Academic Emergency Medicine, 2025 Jul 30;
    • Journal Article
      Dissociable impacts of biological and functional framings of depression: an experimental approach
      Kneeland ET, Shanahan M, Susen I, Chen A, Cunningham C, Lattuada I, Zikmund-Fisher BJ, Schroder HS. Cognition and Emotion, 2026 Jan 1; DOI:10.1080/02699931.2026.2632965
      PMID: 41779903
    • Journal Article
      Mind the gaps between patient experiences and their expectations about outcomes
      Shaffer VA, Zikmund-Fisher BJ, Scherer LD. BMJ Evidence-Based Medicine, 2025 Oct 17; DOI:10.1136/bmjebm-2025-113728
    • Journal Article
      A Web-Based Contraception Decision Tool for Individuals with Health Conditions: A Protocol for a Mixed Methods Cluster Randomized Controlled Trial in U.S. Outpatient Clinics (Preprint)
      Palazzolo B, Aikens JE, Sen A, Guetterman TC, Buis LR, Dalton V, Zikmund-Fisher BJ, Mabachi N, Kang M, Dehlendorf C, Van Sparrentak M, Lutgen CB, Wynn C, Wu JP. JMIR Research Protocols, 2025 Nov 11; DOI:10.2196/71101
    • Preprint
      A Web-Based Contraception Decision Tool for Individuals with Health Conditions: A Protocol for a Mixed Methods Cluster Randomized Controlled Trial in U.S. Outpatient Clinics (Preprint)
      Palazzolo B, Aikens JE, Sen A, Guetterman TC, Buis LR, Dalton V, Zikmund-Fisher BJ, Mabachi N, Kang M, Dehlendorf C, Van Sparrentak M, Lutgen CB, Wynn C, Wu JP. 2025 Oct 10; JMIR Publications Inc., DOI:10.2196/preprints.71101
    • Journal Article
      When Decision Thresholds May Not Improve Decision Making.
      Helfand M, Zikmund-Fisher BJ. Ann Intern Med, 2025 Oct 7; DOI:10.7326/ANNALS-25-03828
      PMID: 41052439