Brian J Zikmund-Fisher, PhD, MA
Professor of Health Behavior and Health Education
Research Professor
Internal Medicine
[email protected]

Available to mentor
Brian J Zikmund-Fisher, PhD, MA
Professor
  • About
  • Qualifications
  • Center Memberships
  • Recent Publications
    • About

    Dr. Brian J. Zikmund-Fisher is a decision psychologist whose research and teaching focus on improving medical decision making by patients and health professionals alike. He is an expert in health risk communication and design of interventions to support patient shared decision making. Dr. Zikmund-Fisher is Interim Co-Director of the UM Center for Bioethics and Social Sciences in Medicine (CBSSM) and Editor-in-Chief of the academic journals Medical Decision Making and MDM Policy & Practice.

    Qualifications
    • Ph.D. in Behavioral Decision Theory
      Carnegie Mellon University, United States, 2002
    • M.A. in Behavioral Decision Making and Economics
      Carnegie Mellon University, Pittsburgh, 1996
    • B.A. in Economics (Minor: Psychology)
      Swarthmore College, Swarthmore, 1991
    Center Memberships
    • Center Member
      Precision Health Initiative
    • Center Member
      Institute for Healthcare Policy and Innovation
    • Center Member
      Center for Bioethics and Social Sciences in Medicine
    • Center Member
      Rogel Cancer Center
    Recent Publications See All Publications
    • Journal Article
      Using Separate Single-Outcome Risk Presentations Instead of Integrated Multioutcome Formats Improves Comprehension in Discrete Choice Experiments.
      Wallace MJ, Weissler EH, Yang J-C, Brotzman L, Corriere MA, Secemsky EA, Sutphin J, Johnson FR, Marcos Gonzalez J, Tarver ME, Saha A, Chen AL, Gebben DJ, Malone M, Farb A, Babalola O, Rorer EM, Zikmund-Fisher BJ, Reed SD. Med Decis Making, 2024 Aug; 44 (6): 649 - 660. DOI:10.1177/0272989X241258466
      PMID: 38903012
    • Proceeding / Abstract / Poster
      219 Dilemmas around risk communication with patients with limited health literacy in the context of shared decision making
      Richter R, Zikmund-Fisher BJ, Muscat DM, Damman O, Jansen J. 2024 Jul; a102.1 - a1a102. DOI:10.1136/bmjebm-2024-sdc.218
    • Journal Article
      Insufficient evidence for interactive or animated graphics for communicating probability.
      Ancker JS, Benda NC, Zikmund-Fisher BJ. J Am Med Inform Assoc, 2024 Jun 21; DOI:10.1093/jamia/ocae123
      PMID: 38904366
    • Journal Article
      Critical misconceptions and knowledge gaps regarding alcohol cessation and risk of relapse in alcohol-related liver disease patients: A qualitative mental models study.
      Mellinger JL, Winder GS, Fernandez AC, Asefah H, Zikmund-Fisher BJ. J Subst Use Addict Treat, 2024 Jun; 161: 209292 DOI:10.1016/j.josat.2024.209292
      PMID: 38364995
    • Journal Article
      The Lancet Breast Cancer Commission.
      Coles CE, Earl H, Anderson BO, Barrios CH, Bienz M, Bliss JM, Cameron DA, Cardoso F, Cui W, Francis PA, Jagsi R, Knaul FM, McIntosh SA, Phillips K-A, Radbruch L, Thompson MK, André F, Abraham JE, Bhattacharya IS, Franzoi MA, Drewett L, Fulton A, Kazmi F, Inbah Rajah D, Mutebi M, Ng D, Ng S, Olopade OI, Rosa WE, Rubasingham J, Spence D, Stobart H, Vargas Enciso V, Vaz-Luis I, Villarreal-Garza C, Lancet Breast Cancer Commission . Lancet, 2024 May 11; 403 (10439): 1895 - 1950. DOI:10.1016/S0140-6736(24)00747-5
      PMID: 38636533
    • Journal Article
      Do you want to promote recall, perceptions, or behavior? The best data visualization depends on the communication goal.
      Ancker JS, Benda NC, Zikmund-Fisher BJ. J Am Med Inform Assoc, 2024 Jan 18; 31 (2): 525 - 530. DOI:10.1093/jamia/ocad137
      PMID: 37468448
    • Journal Article
      Factors That Influence Clinician Prescribing of Corticosteroids for Acute Idiopathic and Multiple Sclerosis-Associated Optic Neuritis: A Qualitative Study.
      De Lott LB, Gonzalez L, Guetterman TC, Kerber KA, Zikmund-Fisher BJ. J Neuroophthalmol, 2024 Aug 16; DOI:10.1097/WNO.0000000000002219
      PMID: 39148168
    • Journal Article
      Genetic Researchers' Use of and Interest in Research With Diverse Ancestral Groups.
      Jaffe K, Greene AK, Chen L, Ryan KA, Krenz C, Roberts JS, Zikmund-Fisher BJ, McGuire AL, Thomas JD, Marsh EE, Spector-Bagdady K. JAMA Netw Open, 2024 Apr 1; 7 (4): e246805 DOI:10.1001/jamanetworkopen.2024.6805
      PMID: 38625702