MADC has a longstanding goal of focusing on research that seeks to identify and understand the non-amyloid factors that contribute to Alzheimer’s disease and related dementias. MADC strongly emphasizes recruiting underrepresented groups in research. The Detroit Advisory Council promotes success in recruiting underrepresented groups in Detroit. 

This group's charges include developing relationships with community organizations in Detroit and identifying community champions, forming close relationships with Chi Eta Phi Sorority to provide education and gain interest in research opportunities, identifying men’s organizations and champions to enhance male recruitment, and developing educational sessions and materials tailored to underrepresented groups in research. 

The Detroit Advisory Council comprises active members in the Detroit community. Oversight is provided by Center Administrative and Outreach, Recruitment, and Engagement Core staff and faculty.