Keith Gran, CBA, MBA, is the Chief Patient Experience Officer and Executive Director of the Frankel Innovation Initiative. Keith joined U-M Health in 2015. With 30 years of experience in academic health care, he leads efforts to optimize the patient experience through informed data, research and patient and family engagement.

Prior to joining U-M Health, Keith held roles of Chief Operating Officer for the University of Miami Medical Group; Chief Executive Officer of the University of Southern California’s Care Medical Group; Chief Executive Officer, University Physicians, University of Mississippi Medical Center; as well as Chief Operating Officer for the Medical Group and Chief Revenue Cycle Officer for the Health System at University of North Carolina at Chapel Hill. His expertise in clinical department management, large academic physician group management, revenue cycle operations, ambulatory operations, contracting systems and many other aspects of an integrated healthcare delivery system allows him to increase value to patients, physicians, and the research and academic community.

Keith received his accounting degree from the University of Texas at Dallas and his MBA from the University of North Texas and is a licensed CPA in the state of Texas.