Wellcentiv Platform for Incentive-Based Behavior Change

CHCR developed Wellcentiv, a mobile and web-based platform designed to support research studies focused on smoking and alcohol use. The platform combines device integration, daily participant engagement, and incentive-based rewards to enable accurate tracking and sustained behavior change.

Wellcentiv is currently supporting multiple active studies and is designed to scale to additional research teams and use cases.

Research teams needed a way to:

• Collect reliable, real-world data on smoking and alcohol use
• Verify participant submissions remotely
• Support consistent daily engagement
• Deliver incentives tied to behavior and study goals
• Monitor participants and communicate throughout the study

Existing tools did not provide integrated support for device-based verification, engagement, and incentives in a single platform.

CHCR developed a platform consisting of a native mobile app and a web-based study dashboard.

Participant Experience

• Native mobile app for daily engagement
• Push notifications prompting scheduled check-ins
• Guided check-in flow with questions and breath sample submission
• Bluetooth breathalyzer integration for real-time verification
• AI-based facial detection during submissions to confirm identity
• Incentive-based rewards delivered as digital cash
• Ability to redeem rewards as gift cards or prepaid cards

Study Team Tools

• Web-based dashboard for monitoring participant activity
• Visibility into check-ins, compliance, and progress
• Ability to configure check-in schedules and requirements
• In-app communication with participants
• Data tracking and study oversight tools

Participants receive a Bluetooth breathalyzer device and are onboarded into the study.

Each day:

1. Participants receive a push notification during their check-in window
2. They complete a short set of questions
3. They submit a breath sample through the connected device
4. Identity is verified during submission
5. If requirements are met, incentives are awarded

This creates a structured daily engagement loop that supports both data collection and behavior change.
 

• 4 active studies currently using the platform
• Hundreds of participants engaged
• Supports both smoking and alcohol-related research
• Enables verified, real-world behavioral data collection

Wellcentiv is designed as a reusable research platform. New studies can be configured with different:

• Check-in schedules
• Incentive structures
• Supported devices

CHCR works with study teams to integrate specific breathalyzer devices and configure study requirements.

Project type: Native mobile application and web platform

Primary users: Research participants and study teams

Focus: Behavior change, substance use monitoring, incentive-based interventions

Capabilities: Mobile development, device integration, AI verification, dashboard development